When Business Slows: A New Perspective on a Bad Month

When Business Slows: A New Perspective on a Bad Month
By Jeremy C. Garlington, Point of View LLC

Every small to mid-sized business — especially those without large-scale infrastructure or financial leverage — will, at some point, hit a stretch of underperformance. It could be a month. A quarter. Or longer. When this happens, the emotional traps are familiar: shutting down, hiding away, or spiraling into self-doubt. Speaking from experience, I’ve done all three. But with the support of faith, good friends, and trusted role models, I’ve learned those responses no longer serve me. Here’s why — and what might help you, too.

1. Persistence Still Pays

It might sound like a cliché, but it remains true: persistence pays off. It may not guarantee bi-weekly deposits, especially in volatile markets, but it does create long-term momentum. Yes, those coming from corporate environments might prefer the predictability of the 80/20 rule or quarterly earnings logic. But for those of us leading client-driven, service-based ventures, the formula is different. When hard work, focus, and economics align, sticking with the mission through thick and thin still yields results.

2. Life Is Too Short to Stay in the Hole

If there’s one thing middle age teaches — often with a hammer — it’s that time is precious and tomorrow is never promised. That means we must focus our energy on what matters now. Find what energizes you, pursue work that intersects with real-world needs, and connect with people who recognize your value. And when you meet new people — especially those who have access, resources, or decision-making power — make sure they understand who you are and what you offer. If they don’t, keep moving until you find those who do.

3. Not Every Loss Can Be “Put Behind You”

One of the worst things to hear after a business setback — a lost contract, a withdrawn opportunity, a key ally stepping away — is: “Just move on.” Recently, a former client offered this very advice after I lost a consulting bid due to an unexplained change in internal politics. His words were well-meaning, but ultimately dismissive. The better move? Say nothing — or, like a good neighbor, just bring a casserole.

Setbacks deserve acknowledgment. They’re not forgotten with the flick of a switch. They’re set aside, step-by-step, like making your way down a packed airplane aisle to your seat. You don’t forget the people you brushed past, but you keep moving forward — row by row. You forgive, but you remember. That balance matters.

If that metaphor doesn’t sit well with you, feel free to take the aisle seat. Some of us are just trying to get to the window with a better view.

Conclusion: A New Month, A New Start

Not every month will be a win — but every month brings a chance to learn, adjust, and refocus. If last month was difficult, here’s hoping this one is better. For me, it has to be.