What’s the New Normal?
Dear Clients and Colleagues,
There’s a new default mode in the marketplace that everyone is talking about: The New Normal. You’ve likely encountered the term, particularly in financial sector reporting, but its true meaning remains elusive.
The phrase “New Normal” has become a catch-all for describing a shift that many businesses have experienced following the Great Recession. However, its precise definition is still up for debate. It’s often more of a media creation than a clear, actionable concept.
So, what does it really mean for businesses and leaders today? At its core, the New Normal signifies a need for businesses to rethink their narratives. After everything that has happened over the past few years, there’s no longer any excuse for not telling a better, more compelling story. However, despite signs of improvement, fear of the unknown and resistance to change continue to permeate many sectors.
The good news is that there is a way forward. We’re here to help you craft and communicate your narrative in a way that resonates with key stakeholders—whether that’s customers, clients, or internal teams.
This isn’t just an internal creative exercise. Effective storytelling must address what external audiences want or need to know. Traditional tools like press releases, resumes, LinkedIn updates, and tweets may still have their place, but when it comes to high-impact storytelling, they often fall short. It’s not about the channels—they’re important—but about the content that fills them.
If you’re interested in learning how a more strategic narrative process can work from a senior leadership perspective, consider scheduling a consultation. We’ll walk you through the necessary steps, potential outcomes, and costs involved.
Here are a few inflection points when a fresh narrative is most valuable:
Career changes or transitions
A new leadership position
A shift in business strategy or direction
Strengthening team vision and values
Thank you for your continued support. Let’s make the New Normal exceed all previous expectations.
All the best,
JG