Digital Leaders vs. Digital Dummies: Where’s the Beef?

Is digital leadership something you’re born with, or is it a skill that can be developed through true teaching? Answer: Neither. Here’s why.

The Problems with Today’s Digital Communication

1. Spam Overload

Retailers flood inboxes with irrelevant emails, hoping for engagement but receiving little in return. The sheer volume of spam makes it impossible to filter out what truly matters—especially since many technocrats fail to educate others on how to navigate the digital landscape.

2. Where Are the Filters?

Are effective filtering tools nonexistent, or are they considered too technical for the average person? Either way, we’re left drowning in digital noise with no clear way to focus on what’s important.

3. Transactions Over Relationships

We’ve shifted from relationship-building to transactional interactions. More than ever, people send out messages into the digital void—some are seen, most are ignored. (For an older take on this, check out this article.)

4. Texts Replacing Email—With No Rules

Texting has become the go-to for urgent or daily communication. But without accepted etiquette, responses range from immediate engagement to outright ghosting. And that brings us to…

5. Ghosts Rule the Digital World

Ghosting has evolved beyond dating apps—it now dominates all communication channels. Digital interactions rarely produce results unless you’re selling pre-approved products like jewelry or clothing. And it’s not just an online issue anymore; ghosting happens offline, too.

How to Be a Digital Communications Leader (Not a Dummy)

Want to stand out? Here’s how:

1. Acknowledge & Exit Gracefully

• Respond at least once—directly or indirectly.
• If a conversation is necessary, schedule time to connect.
• If there’s no mutual need, exit the digital stage left.
• Save phone calls for those who actually check a few key boxes.

2. Follow on the Right Platforms

• Connect first on LinkedIn (for professional engagement).
• If appropriate, use Facebook or Instagram for more casual interactions.

3. Show Gratitude (Yes, Even Offline!)

• If direct engagement happens, send a thank-you email or—gasp—a handwritten note.
• If there’s no genuine connection, move on at the speed of… text.

Final Thoughts

Digital leadership is not just about sending more messages—it’s about meaningful interactions. What other essentials do you think belong in this conversation? Let TGR know!

Until then, happy online living! 🚀