When Sales Markets Go Wrong – And When Clients Don’t Hire

Navigating the sales landscape can be frustrating, especially when potential clients disappear, budgets don’t align, or reputation dictates pricing power. Here are some common pitfalls and how to tackle them.

1. Ghosting & Sub-Ghosting

Ever had a prospect show interest, ask questions, and even seem ready to move forward—only to vanish without a trace? That’s ghosting. Even worse, sub-ghosting happens when a prospect disappears and later denies ever agreeing to anything in the first place. Frustrating? Absolutely. Unprofessional? Without a doubt. But as business norms evolve, contracts and LOAs may soon make ghosting too costly to ignore.

2. The Pricing Dilemma

Many businesses struggle to afford true professional services—not necessarily because they lack the funds, but because expectations don’t match perceived value. In a world where everything feels commoditized, proving why quality matters is key.

3. The Brand-Premium Barrier

If you don’t have a high-profile name or established brand, charging premium rates can be an uphill battle. It’s an unfortunate reality: visibility often dictates value in the marketplace.

So, What’s the Solution?

• Challenge the status quo. Don’t settle for the way things have always been done.
• Prove your value. Use case studies, testimonials, and relatable examples to showcase your expertise.
• Find better clients. Work with those who appreciate quality, reliability, and long-term partnerships.

And here’s the upside—navigating these challenges can be both fun and rewarding, as long as you stay proactive and adaptable. Keep moving, keep improving, and better opportunities will follow.